About me

I grew up in Boston, MA, but moved out West to attend college at Stanford. There, I became a Product Design major and fell in love with using insights about people to develop better products and services for the world.


After I graduated, I started working at Jump Associates, a hybrid strategy firm. Jump brings together teams of ‘hybrid thinkers’ – meaning people who specialize in cross-overs of design, business, and social research – to solve difficult growth problems for Fortune 500 companies. In my time at Jump, I did everything from coming up with new candy bar concepts for a top US candy maker, to helping the San Diego Zoo grow and promote its conservation efforts, to defining a radical growth strategy for a cancer care provider.


I left Jump to move back East to my hometown – after eight years on the West Coast I felt the pull of family and home. While living in Cambridge, I started working at Continuum, a global design innovation firm, on their business development team.


My husband and I moved to Washington, DC in the fall of 2012, and after 9 months of working for Continuum remotely, I accepted a position at the Capital One Labs in Clarendon, VA.  At Capital One, I am helping to train folks across the organization in design thinking methodology and am also working on projects aimed at disrupting the financial services industry.

I started this blog as a way to chronicle learnings, explore new ideas,  and share personal design projects. Occasionally I may delve into other interests of mine, which include golden retrievers (ours is named Hinckley), health and fitness (especially running and sailing), crafting, and food.

I hope you enjoy following my journey!

Find me elsewhere on the web:  Twitter: @jmkirtley  | Instagram: @joannakirtley | Tumblr: jmkirtley



3 thoughts on “About me

  1. betsy says:

    Jo, this is great, and I look forward to keeping up with your awesome ideas.

  2. Udaya says:

    Nice job with the blog, Joanna! Good thinking and clean design. Keep it up! Miss you much! — Udaya

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